About

MISSION
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We are a non-profit organization looking to give opportunities to local athletes and artists to achieve their dreams in sports and entertainment.​  This platform was created to give jobs and work experience to local undiscovered talent in the Bay Area.  We also look to serve the community and offer youth basketball and football camps, and partner with local businesses to help create awareness with marketing & sponsorship partnerships.

Pro Basketball Team
East Bay Kings represent the east Bay Area of Northern California in the region covered by Alameda & Contra Costa counties.  The organization was founded by former Div. I college and arena football player turned rapper and entrepreneur Lorenzo King, aka Renz Julian of Field Of Dreamz Entertainment/Empire.  As a playground streetballer, Renz has competed in Nike/Fiba 3 on 3 Basketball tournaments, various West Coast leagues, and now is ready to bring an entertaining style to the ABA.  ABA player Brian Parker will bring the experience as player/coach and help build out and develop the roster.
The team will play in the Pacific division of the American Basketball Association, which was reformed in the year 2000 in partnership with the NBA. The ABA originally founded in 1967 with notable players such as Dr. J, Julius Erving, Moses Malone, & Rick Barry among other NBA greats has been going strong since its reformation.  With 175 plus teams, the ABA is now the largest professional sports league in the world and is aggressively expanding. Games can be seen on ABA Prime TV, and on the ALL Sports Television Network. With the recent acquisition by Valiant Eagle, whom look to add venues for ABA teams, the future is looking bright for the league.
Personal Training
​Former and current East Bay Area pro, college, high school, and youth athletes workout group.  We offer co-ed personal training, mentoring, & coaching for athletes of all ages and skill levels.  We will participate in events such as flag football, basketball, weight lifting, cardio, and speed & agility enhancement drills.  We offer personal training services online  and in person.  Contact us for a free consultation.